This work was done as part of an advertising pitch for a local Colorado McDonald’s franchise.
Client brief: “We need to push the quality of our food and service.”
The Quality Is: campaign
Objectives: By highlighting the process and other intangible elements that McDonald’s offers, we can create a more comprehensive picture of what quality actually is. Quality is the process, the source of the ingredients all the way down to how the physical facilities are run and maintained.
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