This work was done as part of an advertising pitch for a local Colorado McDonald’s franchise.

Client brief: “We need to push the quality of our food and service.”


The Quality Is: campaign

Objectives: By highlighting the process and other intangible elements that McDonald’s offers, we can create a more comprehensive picture of what quality actually is.  Quality is the process, the source of the ingredients all the way down to how the physical facilities are run and maintained.

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Project Details

  • Category: Creative, Copywriting
  • Client: McDonald's